Trump Media Doubles Down on Bitcoin Strategy with $2.3B Treasury Plan and $400M Share Buyback

In a bold move underscoring its commitment to cryptocurrency, Trump Media and Technology Group (TMTG) has announced a dual-pronged financial strategy: a $400 million share repurchase program and the reaffirmation of its $2.3 billion Bitcoin treasury plan. The company, parent to Truth Social, clarified that the buyback initiative will not tap into funds reserved for Bitcoin acquisitions, maintaining a clear separation between shareholder returns and its digital asset ambitions. As of August 13, 2025, DJT shares traded at $17.81, reflecting market reactions to these developments. This strategic balance highlights TMTG's confidence in Bitcoin's long-term value while rewarding investors—a rare hybrid approach in the crypto-correlated corporate landscape. The $2.3B Bitcoin allocation, if executed, would rank among the largest corporate crypto holdings globally, potentially influencing broader institutional adoption.

Trump Media Proceeds with $2.3B Bitcoin Treasury Plan Amid $400M Share Buyback

Trump Media and Technology Group, the parent company of Truth Social, announced a $400 million share repurchase program while reaffirming its commitment to allocate $2.3 billion for Bitcoin acquisitions. The buyback authorization explicitly excludes funds earmarked for cryptocurrency purchases, maintaining the firm's dual focus on shareholder returns and digital asset strategy.

DJT shares traded at $17.81 following the announcement, reflecting a marginal daily decline but a 48% year-to-date drop. CEO Devin Nunes characterized the MOVE as a vote of confidence in the company's strategic direction, emphasizing the $3 billion war chest available for both stock repurchases and future opportunities.

Bitcoin Recovers Above $102K Amid Middle East Tensions

Bitcoin swiftly rebounded to $102,400 after a brief dip to $99,500, marking a 2.9% recovery within an hour. The cryptocurrency remains 2.5% higher over the past 24 hours, outpacing the CoinDesk 20 Index's 2.1% gain.

The volatility followed Iran's missile strikes on U.S. bases in Gulf states, a retaliation for American attacks on Iranian nuclear facilities. Traditional SAFE havens showed muted reactions—gold inched up marginally to $3,380, while crude oil plunged 4%.

"Crude getting crushed. Good sign," observed Fundstrat's Sean Farrell, hinting at market resilience. Blockchain analyst Nicolai Søndergaard noted geopolitical events typically trigger short-term dips before rebounds, contingent on severity and communication clarity.

Bitcoin Faces Bearish Pressure Below $100K as Technical Indicators Flash Warning Signs

Bitcoin's failure to hold above the psychologically critical $100,000 level has traders bracing for deeper losses. The cryptocurrency now risks testing the $92,000-$95,000 support band after breaking key technical levels during a weekend sell-off.

Market technicians point to deteriorating momentum signals across multiple timeframes. The Relative Strength Index's bearish lower highs pattern coincides with a Supertrend indicator flip to sell territory - classic precursors to corrective phases. Trading volumes and sentiment metrics confirm weakening participation in the rally.

Seasoned analysts caution against overreacting to what may prove a healthy consolidation. Bitcoin's 2024 ascent from $70,000 to $110,000 lacked meaningful retracements, making this pullback statistically inevitable. The real test comes at the 200-day moving average NEAR $90,000, where institutional buyers traditionally reload positions.

Why This Crypto Expert Believes Bitcoin Could Hit $240,000 by October Despite Recent $104K Crash

The cryptocurrency market concludes the week in the red, with major assets bleeding value after a widespread selloff. Bitcoin, the flagship cryptocurrency, briefly dipped below $104,000 before a minor recovery, signaling mounting selling pressure.

Yet one analyst remains steadfastly bullish. Pseudonymous trader TradingShot argues Bitcoin's bull cycle will extend through Q4 2025, potentially propelling the asset to fresh all-time highs. The analyst notes bitcoin has consolidated since its $111,970 peak on May 22, 2025—a pattern fueling market anxiety about the timing of the next major rally.

Short-term bearish trends and FUD should be ignored, TradingShot advises. The focus must remain on long-term technicals, including a symmetrical triangle formation on the 1-minute chart that suggests upward momentum.

Metaplanet Expands Bitcoin Treasury to 11,111 BTC, Nearing Tesla's Holdings

Japan's Metaplanet has acquired an additional 1,111 Bitcoin, valued at $118 million, bringing its total holdings to 11,111 BTC. The purchase, executed at an average price of $106,408 per coin, comes amid a market downturn triggered by geopolitical tensions.

With this latest acquisition, Metaplanet now ranks as the eighth-largest corporate holder of Bitcoin globally, surpassing Hut 8's treasury. The company is now just 398 BTC shy of Tesla's current stash of 11,509 BTC, positioning it to potentially overtake the electric vehicle Maker by month's end.

Metaplanet's aggressive accumulation strategy mirrors MicroStrategy's approach, establishing itself as Asia's premier publicly traded Bitcoin proxy. The firm has revised its long-term target, now aiming to amass 100,000 BTC by 2026 - a goal it's already 11% toward achieving.

Arab Bank Switzerland's Head of Digital Assets Advocates Bitcoin Accumulation as Hedge Against Currency Debasement

Romain Braud, Head of Digital Assets at Arab Bank Switzerland, declared Bitcoin the ultimate store of value during the Nordic Blockchain Association conference. "One BTC is still one BTC, but all other assets are deprecating against Bitcoin," he stated, framing current market conditions as a race to accumulate the cryptocurrency among financially savvy investors.

Braud positioned Bitcoin as evolving into a "new gold reserve" for early adopters, noting its growing adoption beyond crypto natives to include institutions and sophisticated investors. He emphasized Bitcoin's fixed supply advantage against fiat currency debasement, citing the U.S. Treasury's $1 trillion money printing between 2024-2025 and upcoming "Big Beautiful Bill" inflationary pressures.

Arab Bank Switzerland simultaneously announced a partnership with XBTO to launch a regulated Bitcoin yield product for institutional clients, combining traditional finance infrastructure with crypto-native strategies. The Diamond Hands-powered offering focuses on institutional-grade yield generation rather than simple custody solutions.